Ill start by looking for options in Googles

The Identifying targets The first thing youll need to do is identify locations where your ideal audience is discussing topics related to your industry. While you may already have a good sense of where these places are expanding your list or identifying sites that match well with specific segments of your audience can be very valuable. In order to complete this task Ill utilize Googles Display Planner. For the purposes of this article Ill walk through this process for a pretend contentdriven site in the Home and Garden vertical. Please note searches within Google or other search engines can also be a helpful part of this process especially if youre familiar with advanced operators and can identify platforms with obvious signatures that sites in your vertical often use for community areas.


WordPress and vBulletin are examples of that. Googles Display Greece Mobile Number List Planner Before getting started I want to note I wont be going deep on how to use the Display Planner for the sake of time and because there are a number of resources covering the topic. I highly suggest some background reading if youre not familiar with it or at least do some brief handson experimenting. Display Planner by entering keywords related to my website and the topics of interest to my audience. Ill use the single word gardening. In the screenshot below Ive selected individual targeting ideas from the menu midpage and then sites.




Thisallows me to see specific sites the system believes match well with my targeting parameters. ssdprivatevar foldersm whvdypsmqf_wjlhgnTqJyinAGoogle Chrome.png Ill then select a top result to see a variety of information tied to the site including demograph ics and main topics. Notice that I could refine my search results further by utilizing the filters on the left side of the screen under Campaign Targeting. For now Im happy with my results and wont bother adjusting these. Step Setting up Screaming Frog Next Ill take the.